Celeb-Loved Jeweler Alison Lou Launches Engagement Ring Collection Just In Time For Proposal Season


What do A-listers like model Emily Ratajkowski and actress Jennifer Lawrence have in common? One-of-a-kind engagement rings by Alison Chemla of Alison Lou, of course! And now, every woman can rock a bauble just like Hollywood's finest as Alison Lou's first-ever bridal collection drops today.

Let us introduce you to I Do by Lou, a spunky line of engagement rings, most of which were inspired by Chemla's past clients and famous friends. The creative director and designer began a booming bespoke business four years ago and tells Brides "it was a natural progression to make [bridal] more part of Alison Lou"—just in time for proposal season, too!

A nod to Chemla's creativity and talent, the collection cannot be defined by a single style. Rather, each of the seven settings has their own specific personality—and the option to be customized to one's liking. "Every time we've had someone come and design an engagement ring, everyone has their own vision," says Chelma, adding, "So, I really wanted to give that range for all my clientele."

There's Samantha, a timeless ring featuring a hidden double halo and diamond pavé band; Babs, a cocktail-inspired ring boasting too many sparkling diamonds to count; and the modernized, bezel-set Victoria ring that reminds us of something royalty would wear. But while no two rings are the same, Chemla's use of enamel and big stones are the common threads. "I really love working with enamel when it comes to bridal," she admits. "I feel like it gives the rings a little extra something."

If you're in the market for a bold ring, Alison Lou is undoubtedly the place to go, especially since Chemla wears a unique rock of her own. "I would say go for it if that's what your heart tells you. It'll be a fun thing to wear every day—not to mention, you'll get a ton of compliments."

Ahead, see the full I Do by Lou collection. And if you like what you see? Make one yours here.

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